How Luminox Watches Became notable From Their military Watches

Luminox watches are a brand of watch that illuminate the watch face to show the time. So when you are sitting in the dark and you need to know whether or not it is time to get up for work you can press a button which actives a back light and shows the exact time.

The word luminox comes from Latin meaning light night, which is the exact article of what it does. It was first invented by two firm partners in Switzerland looking for a way to break through into the market. It became a popular idea and maybe surprising an idea that they managed to sell to the Navy Seals. It's usefulness to the Seals is inescapable and became leading to them when diving. A diver could set their time for how long they wanted to be under then know that the time was up verily because they could illuminate the watch face.

Watches

With this success they launched a brand of watches into the market place beloved by the seals themselves. A breakthrough for the firm and a big seller. It became popular particularly with men who bought it for its now masculine image.

How Luminox Watches Became notable From Their military Watches

The first Navy Seal watches were made out of plastic, but it wasn't long before they bought out a new brand with a metal casing, other success. These watches although just a small turn from the original looked and felt strong. The firm knew they were onto a real winner and intelligently kept on marketing through the Seals, using a estimate of styles. These slightly different versions appealed to the wider group of women and children.

It would be wrong to say these watches were merely gimmicks. They were becoming known for their quality alone using chronic batteries, sapphire glass crystal and anti-reflective coating.

Things got best for the firm only a few years later when the American Air Force asked for their own brand of watches to be made. The firm was of policy quick to say yes and industrialized the Seal model to suit pilots on their bombing missions. Soon Luminox had the right to furnish watches for the whole aviation industry and the inherent for a new line of stock for the average consumer.

Again the sales were a brilliantly successful. The Air force was only too willing to put their name to the stock in an effort obviously heighten their image. Luminox showed the watch world that you don't have to be innovative in your watch design, that you don't have to be enduringly looking new ways to heighten the watch. Instead advertising is just as important, cornering a niche in a big market that is fine and will promote the stock not only because it is good quality but because it is good way to heighten there own image.

How Luminox Watches Became notable From Their military Watches

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